In order to cope with climate change, most international advanced steel enterprises and multinational steel enterprises have successively issued medium-term emission reduction targets and long-term carbon neutral targets, and implemented them from the aspects of technology research and development, process technology application, and typical project promotion, gradually showing that steel enterprises have fulfilled their social responsibilities in carbon emission reduction. In this process, government support can effectively promote the process of low-carbon projects. Take the direct reduced iron project of Thyssenkrupp Duisburg plant as an example, the investment of its own capital is 1.8 billion euros (about 2.03 billion US dollars), and the funds supported by the European Union and the German government reach about 2 billion euros (about 2.225 billion US dollars), including hydrogen production, direct reduced iron production facilities and melting furnaces and public auxiliary facilities. A rough calculation of the cost of direct reduced iron is 742 euros/ton (about $822 / ton). Low carbon projects, especially new hydrogen direct reduced iron projects, are often relatively large investment. Companies such as ArcelorMittal, ThyssenKrupp, Salzgitter and SSAB have secured direct financial support from their governments and regional economies for their low-carbon metallurgical projects. The H2GS project in Boden, Sweden is market financed and also supported by government bond credit.
Nippon Steel, PoSCO Holdings and ArcelorMittal deserve credit for their efforts in developing low-carbon steel. The common point of the low-carbon strategies of these three enterprises is to carry out branding planning from the three aspects of steel products, low-carbon production process and low-carbon social contribution, and combine the corporate propaganda slogan to comprehensively promote the measures and results taken by the enterprises in realizing carbon emission reduction, and well combine the low-carbon development practice of the enterprises, serving the downstream, and contributing to the social carbon reduction value.
In addition, compared with the above data, it can be found that the global low carbon steel process path is roughly similar. Under the existing conditions, in order to ensure the continuity of production, major enterprises are increasing the utilization ratio of scrap steel resources, using scrap steel and electric furnace processes, and using green electricity to produce low-carbon emission steel to meet the urgent needs of downstream users. At the same time, major enterprises are increasing their efforts to promote breakthrough technology - hydrogen metallurgy process research and development, as well as the construction of related engineering projects, to lay the foundation for the real realization of low-carbon development in the future. In addition, powerful enterprises to strengthen the start-up metallurgical technology investment and support, such as oxide melting electrolysis, low temperature electrolysis production of iron plate technology, put forward a new metallurgical process route, may improve energy efficiency, while achieving low carbon steel production development.
What is more noteworthy is that at present, typical steel enterprises around the world have carried out low-carbon emission steel branding operation, and combined with existing solutions to expand the brand value of low-carbon emission steel. In terms of promoting the development of low-carbon emission steel, typical steel enterprises combine low-carbon, green and traditional enterprise logos, and put forward their own low-carbon emission steel brands or project logos. Branding, specialty promotion of enterprise low-carbon emission steel products, low carbon steel iron technology and achieved results. In the we-media era, attracting public attention is particularly important. Arcelormittal, Salzgitter, Nippon Steel, etc. in the launch of low-carbon emission steel brands at the same time, with the strength of the solution that has been formed, with the market promotion of low-carbon emission steel products, can effectively enhance the user viscosity of the industry, improve the market recognition of their own enterprises low-carbon emission steel and brands. At the market promotion level, enterprises actively cooperate with world-renowned certification bodies, while promoting the production of low-carbon emission steel, obtain the recognition of the market and third parties, and improve the market recognition of the emission reduction effect of low-carbon emission steel.